About Work Experience
Comments were consistent. Individuals who perform inventory highly dislike the job, and it takes too long. Every establishment performed inventory manually, using a clip board and paper. Each product required to be counted, entered on a paper spreadsheet on a clipboard, then re-entered into a spreadsheet on the Back of House (BOH) computer. Items that were lower than PAR (minimum level product required to have on hand) needed to be called-out visually on the spreadsheet, and added to a PO to the appropriate vendor. From the findings, the defined project goals included: • Eliminate manual spreadsheet re-entry • Aggregate items located in multiple locations to reduce errors • Auto-generate PO’s if items are low, below PAR • Eliminate the clipboard, use a mobile phone counter app
Project Case Study: Inventory
At Red Book Connect Group, an objective was to create an easy to use and simple inventory application for the single unit to under 20 unit market. Inventory applications today are highly complex, expensive, and beyond the needs of the small independant restaurant. The initial Discovery phase required visiting businesses that fit the target audience group. These were informal visits in the morning hours before the lunch hour rush. The main objective was to understand the tasks involved, the processes and tools employed, and technologies used. Results were documented and distributed to the team.   
Various mobile counter UI’s were explored, mocked up, then prototyped. Performing inventory requires 8-10 hours (or more) and is definitely a repetitive task.   Design objectives for the mobile counter app included: • Keep it simple • Focus on the primary task, counting • Design as ergonomic as possible • Comfortable for left or right handed users
Inventory was separated into 2 apps: a notebook/tablet app to set up a restaurant, manage vendor catalogs, recipes, and purchase orders,  and a mobile app focused on the counting activity. Using the notebook/tablet app, users would set up locations where they count (kitchen, back shelf, pantry, walk-in etc.), count frequencies (daily, weekly, bi-monthly, etc.), then import vendor catalogs, and drag and drop the items they  count into the proper locations. The mobile counter would then display products in the right locations, and allow the user to perform inventory with one hand, using the other to move products while counting. Items running low would auto-generate a PO, sent to the notebook/tablet app.  
Testing an early design with an HTML prototype
The chosen design has a control placement that is comforable for the thumb-arc. The count could be entered tapping the large plus or minus  buttons to increment or decrement, or tap into the large orange circle having input focus to invoke the numeric keyboard. A custom keypad is used for fractional quantities. The “outer” unit (case) and inner unit (can) swaps position when tapping the smaller circle not having input focus. This allows the user to input a count with partial quantities, as in 2 cases 6 cans. A control was added that allows the entire UI to flip for either left or right hand use.      
The Inventory Manager app is optimized for tablet. The user sets up their store locations where inventory occurs, adds categories, then drag and drops products into categories/locations where they perform the count. In order to provide actual cost and stock depletions, a Recipe module was created using the same drag and drop model for ingredient items. A conversion wizard was also created to assist in defining recipe costs derived from actual product cost. Finally, counted items below the minimum quantities needed on hand (PAR value) would auto-generate purchase orders for the specific vendors, eliminating manual order entry.    
Total Labor Cost
Total Comps
Total Transaction Count
Same day last week +5%  +26
Total Net Sales
Same day last week +4%  +14
Total Guest Count
Same day last week +5%  +$54
Total Check Count
Anchor & Hope
Above-store Console
Same day last week -4%  -$1,604
Same day last week +10%  +$1,604
An alternate design for the Console. Integration with thrid  party data offers added insight for restaurant owners. An event may require additional staff, while adverse weather may require less labor. A one-star review on Yelp or Google Places may need a response, and by providing this data in the console delivers real-time event and social activity. 
Same day last week +6%  +47
Restaurant App Market
The objectives of this project is to create an app market targeted towards the restaurant market, as well as ISV’s who may wish to develop apps on the platform. Standard features includes reviews, rating, screen shots, etc.  
The Mobile KPI Metrics app takes advantage of the Agent residing on the POS system. Data is transferred to the Red Book Cloud, and the Mobile KPI Metrics app displays important metrics in real time. Other features for the restaurant owner/manager includes metric forwarding–any metric that is troublesome or requires further explanation can be included in a mail message sent to the relevant party. Prototypes on mobile devices tested workflow, transformations and animations.
Mobile KPI Metrics
The Red Book Agent resides on the restaurant POS, pumping data into the Red Book Cloud. Store managers and owners use a Console to view real-time status of their restaurants. An “Activity Gauge” visually communicates POS activity using color, shape, velocity and speed. In this example, the Stocks & Bones company owns 4 restaurants, and an owner immediately sees the activity level for each store, and can drill down to store-level details.
SF RegionStocks & Bones Company
These mobile HTML designs were for Siemens SCADA wind farm management and a water pump monitoring system. The use case supports 24/7 monitoring of winds farms or pumps on a mobile device. 
Siemens IoT Concepts
GE IoT Concepts
This GE demo assisted in understanding the machine-to-machine concept for GE using the Emotive platform. This effort was also instrumental in the sales effort with the customer.  
A key FOB transponder functioned as the interface metaphor for mBrace, a highly utilitarian iPhone and Blackberry app. The primary purpose is to provide back-up for lost or stolen keys. Artwork was created in Illustrator, then imported into Photoshop and prototyped. 
Emergency Protocol App
This project for Childrens Hospital in Oakland uses 2 visual methods to alert helicopter medics when to complete multiple procedures at different moment in time, using a clipboard or timeline view. 
Napster is gone, but the concepts and ideas developed were novel and unique. Design work included an artist and manager portal to track  song downloads and revenue, using a suite of tools in the Artist Center. Other concepts explored modular components, drag and drop sharing  of tracks, chat bubbles to discuss music, and genre skins. 
Denso Map Distribution
The Inventory Manager app is optimized for tablet. The user would set up the store locations where inventory occurs, add categories, then drag and drop products into categories/locations where they perform the count. In order to provide actual cost and stock depletions, a Recipe module was created using the same drag and drop model for ingredient items. A conversion wizard was also created to assist in defining recipe costs derived from product cost received from vendors.   
I’ve worked on numerous mobile and in-car telematics apps and concepts, including pre-iPhone feature phone apps for Brew and J2ME. Related work includes 3D map navigation studies, connected services, traffic and location-based concepts, including 5 patent applications. 
Common UI
Red Book Connect is comprised of different companies and products merging into a single entity. The existing look and feel for apps display  nothing in common. Reaching out across the organization, a Common UX was initiated to provide ideas and solutions for a consistent look and feel across all products.  
The goal for sign up is to minimize effort and friction for users. Basic input such as name and password is needed. Different use cases may require a different user experience for sign up, for example, a single unit restauranteur versus a chain. The screens below are part of an HTML prototype testing flow and interaction. 
Sign Up
Darrell Sano has more than 20 years of product design experience. He has worked and delivered designs across a wide spectrum of domains, including system software,  web applications and web sites, mobile apps for iOS, Android, Blackberry, and Windows devices, and has delivered solutions ranging from enterprise to consumer entertainment. He began his user interface design career at Sun Microsystems in the Human Factors Engineering group, where he collaborated with Kevin Mullet and co-authored “Designing Visual Interfaces: Communication Oriented Techniques” 1995, SunSoft Press / Prentice Hall. He then worked for more than 4 1/2 years at Netscape, designing customer solutions for large-scale web applications in the Professional Services organization. He later staffed and directed the DesignCenter group as a successful, profitable design business within Netscape Professional Services. While at Netscape, Darrell authored one of the first books on web design, “Designing Large Scale Web Sites: A Visual Design Methodology” 1995, John Wiley & Sons. In the consumer space, he was Art Director at Napster and then Ruckus Network, a digital media service for the college student market. Since 2005 he has focused on mobile design, including apps for navigation, location-based services, telematics design, restaurant apps, and enterprise. His mobile experience began before the iPhone, designing J2ME, Brew, XHTML and WAP applications on feature phones while at TeleCommunications Systems, Inc. Since then, he continues hands-on work on a wide range of iPhone, iPad, Android apps, and has authored 5 patents for  location-based mobile applications, 2 of which recently filed in 2015.
Principal UX Designer, Red Book Connect Group, San Francisco November 2013 – Present Lead UX designer for apps, cloud platform tools for hospitality industry. Current work includes developing and delivering UX design standards for all tools and apps; leading the development of style guide, visual and graphic design standards across all products; establishing working processes and building teamwork, collaboration, and communication among UX designers and cross-functionally with Marketing, Support, Engineering; creating interactive UX designs for advanced concepts and future scenarios; establishing end-user field studies and customer visits to end users. Current work includes a tool to create KPI metrics without coding, and an inventory application for small restaurant businesses.  Principal UI Designer, Emotive Inc. September 2011-September 2013 Hands-on design and specifications for enterprise business market services, based on the emotive Common Data Model platform. Work includes a native client container for iOS, Android, Blackberry, Windows Phone, as well as initial sample JQuery apps; conceptual design for internal product development and external customers, supporting sales and marketing efforts; design of developer tools for managing database schemas and translation to app layout and design; marketing support, web site design, PPT templates, and M2M demo designs. Principal UI Designer, TCS MobileJuly 2005 – July 2010 Product design and specifications for mobile and telematics (in-car) applications, including Rand McNally StreetFinder (J2ME/Brew), Navigator, Rand McNally Traffic (xHTML), HMI (Human Machine Interface) designs for Denso, QNX, as well as mobile UI concepts for ESPN, Amp’d Mobile, DENSO/ Lexus, Mercedes, map design and information visualization for 3D moving maps, conducting user surveys and product evaluation. Work includes iPhone, Android, and Blackberry application design for car related tools, including mBrace iPhone application for Mercedes-Benz, currently available in the Apple iTunes app store. Work responsibilities and capabilities span from advanced conceptual design to detailed specifications, visual and graphic design, wire frame schematics and work flow diagramming, CSS/XHTML/iPhone/Android UI design, user testing. Author of 5 location-based patents for mobile applications. UI Design ConsultantSeptember 2002 – June 2005 Partial client list includes Ruckus Networks (media entertainment for college student market), Traverse Networks (mobile phone application), SNOCAP (music rights management)
UI Director/Designer, myCFOJune 1999 – July 2000 -Responsibilities included applied design across the entire organization -Design direction for all brand and identity elements, initial end-user interviews, research and information gathering -Initial work flow analysis, interaction design for web based services -Hired and managed 11 UI designers, helping to established a culture of “good design” early within this startup environment. UI Director/Designer, Netscape CommunicationsNovember 1994 – May 1999 -Hands-on design of numerous web applications and tools for various Fortune 500 companies -Staffed and managed over 10 UI designers in the DesignCenter, a global design consultancy within Netscape Professional Services -UI Designs for SportsLine, Bank of America, FedEx, GartnerGroup, MCI, Prudential Healthcare, Kaiser Permanente, Kinkos, Europe Online, among others. User Interface Designer, Sun MicrosystemsNovember 1991 – September 1994 -Member of the Human Factors Engineering group at Sun Microsystems -UI designs for video collaboration technology, platform user interface design for an enhanced Motif, OpenLook2, and Common Desktop Environment -Co-authored book “Designing Visual Interfaces: Communication Oriented Techniques” -UI Designer for the first Sun Microsystems intranet and external corporate World Wide Web sites (1993), and WorldCupUSA94 Web site
California Fall Color, blog photo and photographer listing USAir Magazine, opening spread photo for expo on Oakland, 2014 Winner, Architecture Category, American Photo Magazine Best Images of 2012 Excellence Award, Portfolio Competition 2012, BW Magazine Issue 92 Excellence Award, Portfolio Competition 2011, BW Magazine Issue 84 Merit Award, Color Magazine 2011, Issue 13 Shutterbug Magazine, Talking Picture Narrative, USS Hornet Series, 2009 Photography Client List Visit Oakland.org Jack London Square/Cushman Wakefield  BART USAir Magazine Cathedral of Christ the Light, Oakland Moser & Associates/Google
BFA in Graphic Design, University of Hawaii (1982) • Emphasis in Graphic Design, Photography/Image in Motion, and Art History MFA in Graphic Design, University of Illinois at Urbana-Champaign (1985) • Emphasis in computer-based design education and research • Designed and programmed interactive design education program, a page layout application, and pattern generator for symmetry studies • Attended courses in Computer Graphics and programming
MIT X Consortium Technical Conference in Boston Association for Computing Machinery Conference on Human Factors and Computing Conferences (SIGGCHI) ‘93 (Amsterdam), ‘94 (Boston), ’95 (Denver) Living Surfaces Conference sponsored by the American Center for Design American Institute for Graphic Arts Pittsburgh chapter Web Development ‘96 Invited participant of the American Institute for Graphic Arts Advance for Design Summit, initiative redefining the Designers’ role in the merging of design and technology disciplines
“Designing Visual Interfaces: Communication Oriented Techniques” (coauthored with Kevin Mullet) 1995, SunSoft Press / Prentice Hall “Designing Large Scale Web Sites: A Visual Design Methodology” 1995, John Wiley & Sons “SunWeb UI Design” (coauthored with Jakob Nielsen), Computer Networks and ISDN Systems “Building Web Systems” (co-authored with Leon Cho), The Institute of Image Electronics Engineers of Japan “Design Strategies for Success in the Net Economy: Branding and Identity”,Netscape World Wide Professional Services Business Strategy Series.